Social Media Marketing Manager

  • Lahore, Pakistan
  • Full-Time
  • On-Site
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Job Description:

Job Description: Social Media Marketing Manager

Company: AHK Solutions
Location: Onsite – Gulberg, Lahore
Job Type: Full-Time

Position Overview

AHK Solutions is looking for a creative, strategic, and performance-driven Social Media Marketing Manager to lead our social media presence across multiple platforms. The ideal candidate will be responsible for building brand awareness, increasing engagement, generating leads, and managing digital campaigns through both organic and paid strategies.

This role requires strong content planning, campaign execution, and analytical skills to ensure measurable results.

Key Responsibilities

1. Social Media Strategy & Planning

  • Develop and execute a complete social media strategy aligned with company goals.

  • Create monthly content calendars and campaign plans.

  • Identify trends, competitors, and new content opportunities.

  • Ensure consistent brand voice and identity across all platforms.

2. Content Creation & Management

  • Plan and manage engaging content (posts, reels, stories, videos, and graphics).

  • Coordinate with graphic designers and content writers to create high-quality visuals and copy.

  • Manage daily posting and social media scheduling.

  • Ensure creative content that drives engagement and growth.

3. Paid Campaigns & Performance Marketing

  • Plan and manage paid advertising campaigns on:

    • Facebook & Instagram (Meta Ads)

    • LinkedIn Ads

    • TikTok Ads (if required)

  • Optimize campaigns for lead generation, traffic, and conversions.

  • Manage budgets and improve ROI through testing and optimization.

4. Analytics & Reporting

  • Monitor performance KPIs including reach, engagement, leads, CTR, and conversions.

  • Prepare weekly/monthly performance reports for management.

  • Provide actionable insights and improvement recommendations.

  • Use tools like Meta Business Suite, Google Analytics, and LinkedIn Campaign Manager.

5. Community Management & Brand Growth

  • Respond to messages, comments, and inquiries in a professional manner.

  • Build and engage online community across platforms.

  • Coordinate influencer collaborations and partnership campaigns if needed.

  • Manage brand reputation and online communication.

Requirements & Qualifications

  • 3–5+ years of experience in Social Media Marketing / Digital Marketing.

  • Proven experience in managing business social media accounts.

  • Strong knowledge of paid advertising and campaign optimization.

  • Excellent communication and content writing skills.

  • Creative mindset with strong design and content sense.

  • Hands-on experience with tools like Canva, Meta Business Suite, Buffer/Hootsuite, etc.

  • Strong analytical skills with reporting experience.

Preferred Skills (Plus Points)

  • Experience in IT/Software industry marketing.

  • Basic knowledge of SEO, lead funnels, and performance marketing.

  • Experience with video editing tools (Premiere Pro, CapCut, After Effects, etc.).

  • Knowledge of LinkedIn growth strategy and B2B lead generation.

What We Offer

  • Competitive salary package

  • Growth opportunities in a fast-growing IT company

  • Professional working environment in Gulberg

  • Performance-based incentives

If you want, I can also write a short LinkedIn hiring post for AHK Solutions for this role.